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WatchandWager extends marketing partnership with AretoNet


Advance-deposit wagering operator and Webis Holdings subsidiary WatchandWager (WaW) has extended its data and marketing agreement with AretoNet for a further two years.

The US-based leading horse and greyhound racing operator will continue to utilise Malta-headquartered AretoNet’s full suite of real-time data analytics, business intelligence, segmentation and marketing automation features to deliver contextual, real-time marketing campaigns to maximise player conversion and retention.

WaW said it has seen a significant benefit from its partnership with AretoNet, with high engagement rates on retention communications and reactivation campaigns.

Terri Harrison, vice president of retail operations at WaW, said: “The automation, segmentation and optimisation features of AretoNet allow us to effectively target and engage customers who otherwise might have fallen through the cracks of our traditional marketing efforts.

“We have seen improvements in conversions to active customers and depositors from the implementation of a registration funnel.  Their AI predictive analytics generate a significant part of the customer lifetime value extension, by providing insight into customers who might drop off soon or are showing less engagement.”

Harrison added: “Engagement rates on retention communications have averaged more than 62% and over 34% on reactivation campaigns, both significant results which have generated improvements in our average customer lifetime values so we were delighted to extend out partnership by a further two years.”

Justin Farrugia, chief executive and co-founder of AretoNet, said: “We are extremely pleased that our platform has delivered such significant results for WaW and that they have decided to extend our partnership. We’re looking forward to supporting their future growth.”

AretoNet recently partnered with Scientific Games in a deal which enables all OpenArena platform users to access its full suite of services.