Greenwood Gaming & Entertainment’s Parx Casino has confirmed the official launch of its new online sportsbook in Pennsylvania, powered by technology partners GAN and Kambi.
Parx Casino this week carried out a three-day soft launch period to test the new service. The test was completed, with the Pennsylvania Gaming Control Board (PGCB) subsequently approving the full launch.
It becomes the second online sportsbook to go live, behind Rush Street’s PlaySugarHouse.com, also powered by Kambi’s technology.
GAN provides Parx with its gaming platform, into which Kambi’s sportsbook solution has been integrated. The offering is to be expanded further with the addition of online casino, scheduled to launch from July 15.
“By leveraging GAN’s proven Platform, Parx Casino has rapidly deployed internet sports betting, integrated with our XCLUB on-property rewards program, to become the second Internet sports betting operator to launch in Pennsylvania,” Greenwood Gaming & Entertainment chief operating officer John Dixon said.
Dermot Smurfit, chief executive officer of GAN, added: “Following the launch in Pennsylvania earlier this week, GAN now offers clients a premium platform equipped with multiple options for integrated sports betting.
“We look forward to pairing this seamlessly alongside GAN’s market-leading internet casino product that utilizes our patented technology for leveraging on-property reward programs.”
Parx Casino’s Kambi-powered, land-based sportsbook in Pennsylvania has been taking bets since January of this year.
In May, Parx Casino ranked third in terms of sports betting revenue for the state, reporting a total of $639,922 (£504,778/€562,036) for the month. The venue had placed first in April, but lost some of its market share following the launch of the PlaySugarHouse.com online sportsbook.
SugarHouse topped the market in May with total online and land-based betting revenue at $711,845 from stakes of $7.9m, of which $573,163 was wagered online. Coming in second was Rush Street’s other Pennsylvania property, Rivers Casino, with revenue of $641,029. Rivers began its test launch of sports betting, via the BetRivers brand, on June 25, which if completed successfully will see it cleared to officially launch later today (June 28).