Casino operator Penn National Gaming (PNG) has agreed a multi-year deal to become an authorized gaming partner of stock car racing series Nascar in the US.
The agreement, which represents PNG’s first partnership with a professional sports league, will center around a new, free-to-play mobile game that offers players the chance to win a $50,000 jackpot every race.
Nascar Finish Line will challenge users to predict the race winner and the highest finishers across six different groupings of six drivers. The app is due to launch ahead of the Daytona 500 event on February 16.
Meanwhile, PNG will take an active role in promoting Nascar at its properties and on its soon-to-launch sports betting app. In addition, Nascar and PNG agreed to extend their long-standing race title sponsorship for the ‘Hollywood Casino 400’ at Kansas Speedway until 2026.
“We are very excited to enter this long-term, strategic partnership with Nascar,” PNG’s chief marketing officer Jennifer Weissman said. “We look forward to the opportunity to provide Nascar fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”
Nascar’s executive vice president innovation, Craig Neeb, added: “We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience.
“Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalized sports betting across the country.”