Casino operator Penn National Gaming (PNG) has opened three Barstool-branded sportsbooks, at the Hollywood Casino Lawrenceburg and Ameristar East Chicago Casino & Hotel in Indiana, and Greektown Casino Hotel in Detroit, Michigan.
Existing sportsbooks at Hollywood Lawrenceburg and Ameristar East Chicago were rebranded to “incorporate the spirit of the Barstool Sports brand”, while a new sportsbook was opened at Greektown Casino.
All feature new entryways, sports viewing areas and dining spaces, with betting counters featuring large odds boards and several sports betting kiosks, as well as numerous televisions showcasing sports action from across the US and internationally.
Customers using the sportsbooks will be able to earn tier points and mycash using the company’s myChoice loyalty program.
“Hollywood Lawrenceburg and Ameristar East Chicago have been offering sports wagering in Indiana for well over a year,” Rafael Verde, senior vice president of regional operations at Penn National, said.
“The passionate sports fans in the Tri State area and Chicagoland have been eagerly awaiting the opening of our new Barstool Sportsbooks, and we look forward to introducing both in the coming days.”
John Drake, vice president and general manager at Greektown Casino, added: “We are thrilled to be opening our new Barstool Sportsbook.
“The new design showcases the spirit of the Barstool Sports brand, resulting in an outstanding sports wagering experience that we expect our customers will thoroughly enjoy.”
The operator’s first Barstool-branded retail sportsbook opened in November 2020 at the Ameristar Casino Resort Spa Black Hawk in Colorado.
The launches are the result of a partnership signed in January last year, which saw PNG acquire a 36% stake in Barstool for $163m, while the two companies agreed to work together on sports wagering and online casino projects.
The operator’s mobile sportsbook offering was tested then rolled out in Pennsylvania in September, with plans to launch the app into additional states in the following months.
In October, PNG announced a 16.6% decline in revenue for Q3 2020, however earnings reached record highs as the business bounced back from the effects of the novel coronavirus (Covid-19) pandemic. Of its $1.13bn in Q3 revenue, $993.6m came from gaming.
Its operations in the Northeast were shown to bring in just under half of its total revenue at $545.1m.