Golf’s PGA Tour is to integrate live betting odds from BetMGM into a television broadcast of one of its events for the first time.
The PGA Tour, the organizer of the leading men’s golf tournaments in North America, will feature the odds during all four rounds of The CJ Cup @ Shadow Creek in Las Vegas, Nevada, October 15-18 on the Golf Channel.
BetMGM, the joint venture between MGM Resorts and GVC Holdings, will have its odds shown twice per hour during the broadcast, featuring leaderboards with integrated ‘open’ and ‘current; odds to win.
Betting odds for head-to-head matchups, top finishes, winning margin, wire-to-wire winner, cut specials, hole-in-ones and playoffs will also be featured.
The announcement comes after the PGA Tour and BetMGM last month entered into a wide-ranging partnership, under which BetMGM will serve as an official betting partner of the organization.
“Being the first sports betting platform to integrate betting odds into a live PGA Tour telecast speaks to the innovative nature of our partnership and we look forward to continuing to move the needle and work closely with the Tour to produce great content,” BetMGM chief marketing officer Matt Prevost said.
PGA Tour senior vice president, media and gaming, Norb Gambuzza, added: “The focus of our sports betting partnerships is to engage fans in new and creative ways.
“As an element of that strategy, we began integrating live odds onto Tour digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”