The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator.
Under the deal, the joint venture between MGM Resorts and GVC Holdings will have rights to use PGA Tour trademarks in the US. It will also be permitted to advertise within the Tour’s own media and via its partner platforms, and will also create pre- and post-game betting programming.
BetMGM will also distribute highlights to users who have placed bets.
The brand becomes the second operator to partner the Tour, after DraftKings announced a similar deal last week.
“We look forward to working with the PGA Tour to integrate great experiences for BetMGM customers,” BetMGM chief marketing officer Matt Prevost said.
“BetMGM’s advanced betting technology, combined with the PGA Tour’s world-class competitions and iconic players, will not only advance the Tour’s position at the forefront of professional sports, but the entire betting industry as well.”
The deal follows BetMGM’s sponsorship of PGA Tour golfers such as Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley.
“BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA Tour players and tournaments,” Norb Gambuzza, PGA Tour senior vice president of media and gaming said.
“Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the Tour to reach new fans and further engage current fans who enjoy betting on golf.”
BetMGM, owned by MGM and GVC joint venture Roar Digital, is currently licensed to accept sports bets in Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia, with plans to be in eleven states by the end of 2020.
Last month, shareholders of Roar Digital committed to a second round of investment in the business, bringing its total funding to $450m.