Advertising
Skillz to acquire esports marketing platform Aarki for $150m
Multi-player gaming operator Skillz has announced its acquisition of mobile marketing company Aarki in a move to create a fully-integrated esports advertising platform. The deal…
DraftKings to sponsor Mike Tyson comeback fight
DraftKings has been named the official sports betting partner of the upcoming boxing match between former undisputed heavyweight world champion Mike Tyson and former four-division…
WynnBET enters multi-year sports betting partnership with Nascar
WynnBET, the digital gaming division of Wynn Resorts Ltd., has entered into a multi-year, national sports betting partnership with the National Association for Stock Car…
The Road Back: Back to Basics – Day one
Communication is a vital to a casinos’ efforts to bring premium customers back to properties, according to a panel of industry experts in the first…
BetMGM signs up Jamie Foxx for new ad campaign
BetMGM, the betting and igaming joint venture between GVC Holdings and MGM Resorts, has announced that Oscar-winning actor and singer Jamie Foxx will star in…
AGA marketing code for betting comes into effect
The American Gaming Association (AGA)’s has introduced a new code of conduct to prevent irresponsible advertising by its members for their sportsbook products. The code,…
PGA Tour announces BetMGM as official betting partner
The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator. Under the deal,…
Tennessee releases sports betting regulations for public comment
Tennessee has released its draft sports wagering rules, including stringent advertising regulations, for public comment. The rules would only allow for wagers to be placed…