BetMGM, the betting and igaming joint venture between GVC Holdings and MGM Resorts, has announced that Oscar-winning actor and singer Jamie Foxx will star in its new advertising campaign.
Foxx will become the face of BetMGM’s The King of Sportsbooks campaign, which will promote the offering to players across the US.
He will star in a number of traditional and social media adverts for BetMGM, including a video ad based around the Fountains of Bellagio in Las Vegas, Nevada.
BetMGM developed the new campaign in partnership with the 72andSunny New York creative agency.
“The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way,” BetMGM’s chief marketing officer Matt Prevost said.
“BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”
Foxx has a number of major accolades to his name, including an Academy Award, British Academy of Film and Television Arts Award and Golden Globe for his role as Ray Charles in ‘Ray’.
He has also won two Grammy Awards for achievements in music, including best rap solo performance on the 2006 hit ‘Gold Digger’ with Kanye West.
The link-up comes after BetMGM last week entered a new partnership with the Las Vegas Raiders National Football League (NFL) franchise, having earlier this month also agreed a deal with the Detroit Lions NFL team.