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Playmaker appoints RedBird Capital’s Musicco to board


Digital sports media business Playmaker has announced the appointment of Nicole Musicco, a partner at private investment business RedBird Capital Partners, to its board of directors.

Musicco has been with RedBird, which has over $5.0bn (£3.7bn/€4.3m) in assets under its management, since January 2020.

Prior to joining RedBird, Musicco spent more than 16 years in a range of senior leadership roles at Ontario Teachers’ Pension Plan, with her final role at the organisation being senior managing director and head of public enquiries.

In 2018, Musicco was recruited to head up the private markets investment program at pension asset management business Investment Management Corporation of Ontario.

“We are grateful that Nicole has agreed to join our board and for the experience she brings to our team,” Playmaker chief executive Jordan Gnat said. “Nicole’s Canadian and international sports experience with RedBird makes her the perfect fit to bolster our distinguished board of directors.”

Musicco’s appointment follows the resignation of Jake Cassaday from the board, though he will remain as chief operating officer, a role he took on in June.

Earlier this month, Playmaker also announced the launch of a new content vertical for the sports betting and revealed renowned poker player Jeff Gross as its latest investor.

Playmaker Betting will feature a range of sports betting content, events and games with the aim of improving engagement with players and fans between the ages of 21 and 34.

Professional poker player Gross, the latest high-profile investor in Playmaker, will now work with the business to roll out a range of content.

In July, Playmaker acquired Yardbarker, a digital media property focused on publishing sports and entertainment news and information in a deal worth up to $24m.