PointsBet has selected longtime sports media executive Len Mead as its new vice president of content for its US business.
Mead, who had previously served as vice president of broadcasting and media partnerships for the XFL, spearheading the league’s gambling integrations on broadcasts, until it filed for bankruptcy amid the novel coronavirus (Covid-19) crisis in April.
He then took over as head of media partnerships for mixed martial arts (MMA) organization the Xtreme Fighting Championships.
Mead has also served as vice president for programming and special projects at NBC Sports, of which PointsBet is the official sports betting partner, while he has also worked at ESPN and NESN.
“The growing PointsBet team is very excited to add a key executive in Len,” said PointsBet chief marketing officer Rick Martira. “His tremendous work ethic, ability, and experience, as well as his understanding of the media landscape and how to authentically capitalize on the growth of sports betting, will be extremely valuable as we continue to build the PointsBet brand and expand across the United States.”
Mead will lead PointsBet’s content strategy as it continues to expand across the US. He said he is excited to create new content that will grow the operator’s brand.
“I’m thrilled to join PointsBet and be able to contribute to their impressive and innovative approach toward the US sports betting market,” said Mead.
“Their product is best in brand, and I welcome this unique opportunity to create content that will help expand PointsBet visibility, awareness and trust while working with the team’s deep list of partners to grow PointsBet to the next level.”
Last month, PointsBet announced that it has expanded its partnership with Genius Sports Group to include its streaming service. That will now be rolled out across the states where it operates, making PointsBet the data supplier’s first US streaming partner.