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PointsBet pens multi-year extension with PGA Tour


Online gambling operator PointsBet has signed a three-year extension to its content and marketing partnership with golf’s PGA Tour.

Under the deal, which builds on an agreement signed in August 2020, PointsBet will remain as an official betting operator of the PGA Tour, with live betting odds integrations to be featured on linear and streaming broadcasts on both the Golf Channel and Peacock.

Plans are also in place for betting integration on NBC, via PointsBet’s existing agreement with NBC Sports, whereby it serves as the broadcaster’s official sports betting partner.

Other aspects of the deal include PointsBet continuing to have access to the PGA Tour’s library of archival and b-roll footage for use within pre-tournament and post-game betting content preview shows, betting-specific videos and distribution of highlights to PointsBet users.

PointsBet will also gains rights to advertise within PGA Tour broadcasts, OTT, and PGA Tour media platforms, as well as the use of PGA Tour content and other IP to promote betting on PGA Tour events.

In addition, PointsBet will become the official free-to-play provider of the PGA Tour, with a new game to be released for fans.

Developed by Low6 and exclusively presented by PointsBet in the US, the free-to-play game features a guaranteed weekly cash prize of up to $5,000 and has a points system directly tied to live odds featuring games, such as outright winner, top-10 and top-30

“We’re excited to continue working with PointsBet to create innovative sports betting and free-to-play products for PGA Tour fans,” PGA Tour senior vice president of media and gaming, Norb Gambuzza, said. “PointsBet’s golf products continue to experience tremendous growth, and its support of our free-to-play game with Low6 will provide our fans the option to experience exciting in-play games in a free-to-play environment.”

PointsBet US chief executive Johnny Aitken added: “Expanding our relationship with the PGA Tour is a key step in providing fans and viewers with the odds integrations and content that PointsBet users have been asking for.

“Together, with our partners at NBC Sports, we are at the intersection of golf broadcast and odds integration, an exciting time for bettors and viewers.”