PointsBet has agreed a multi-year content and marketing deal to become an official operator of the PGA Tour, organizer of the top men’s golf tournaments in North America.
Under the agreement, the length of which was not disclosed, sports wagering operator PointsBet will have rights to use official PGA Tour marks in the US.
PointsBet will also be able to advertise within Tour media and partner platforms, as well as gain content and video rights to create pre-game and post-game betting programming.
The will also covers the distribution of highlights to users who have placed bets, while PointsBet will collaborate with the Tour to deliver odds-based content to fans via the Tour’s digital platforms.
“PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer,” PointsBet US chief executive Johnny Aitken said.
“This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app.”
PGA Tour senior vice president, media and gaming, Norb Gambuzza, added: “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the Tour.
“PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”