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PointsBet scores new partnership with NBA


PointsBet has entered into a multi-year partnership with the National Basketball Association (NBA), marking its first official deal with a professional sports league in North America.

Under the new agreement, PointsBet will serve as an authorized sports betting operator of the NBA and also gain access to official NBA betting data and league marks for use across its digital betting platforms.

PointsBet will also integrate the first-ever ‘Win Probability Metric’ across certain NBA platforms, including the website and NBA social media channels.

Powered by PointsBet, this Win Probability Metric will provide supporters with real-time insight toward projected outcomes, by utilizing the same analytics and statistics used on the PointsBet sportsbook.

In addition, PointsBet and the NBA will work together on best-in-class practices to protect the integrity of NBA games.

“As a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward-thinking as the NBA,” PointsBet USA’s chief executive Johnny Aitken said. “We’re certainly aligned in looking to present fans with the best experience possible, and we look forward to enhancing the sports betting aspect via the Win Probability Metric Powered by PointsBet.”

Scott Kaufman-Ross, senior vice president, head of fantasy and gaming for the NBA, added: “We are thrilled to partner with PointsBet on its first U.S. sports league betting partnership, as they continue to grow their business throughout the US.

“PointsBet has a unique offering in the marketplace and we are excited to find new ways to engage with fans together.”

The new deal comes after PointsBet last month announced a 169% year-on-year rise in turnover for the second quarter, reporting growth across its Australian and US businesses. Turnover in the three months to December 31 2019 totalled Aus$297.3m, up from $110.6m last year.

Also last month, PointsBet announced that it will expand its services into Kansas via an exclusive primary skin agreement with Kansas Crossing Casino. The deal will allow PointsBet to provide retail and online sports wagering in the state, contingent upon obtaining a licence.