Rush Street Interactive (RSI) has become the latest operator to announce its backing for the American Gaming Association’s (AGA) new ‘Have A Game Plan. Bet Responsibly’ campaign.
Launched as part of the AGA’s Responsible Gaming Education Week (RGEW), the initiative focuses on educating sports fans in the US about the core principles of responsible sports betting, including setting budgets and only gambling with regulated operators.
As a part of the public service campaign, RSI will integrate Have A Game Plan content into its consumer marketing, employee training and overall responsible gambling strategy.
“Responsible gaming is at the core of our business and joining AGA’s Have A Game Plan campaign is an important extension of these efforts,” newly appointed RSI director of corporate social responsibility Tammi Barlow said. “It is crucial that our industry prioritizes the protection of those who are vulnerable to gambling problems and others affected by their behavior.
“Through this partnership with AGA, we will continue to provide our players with new, user-friendly tools and resources to wager responsibly, while ensuring our employees are positioned to provide the best possible customer service and care.”
Last week, MGM Resorts and BetMGM also declared their support for the campaign, while the AGA has also secured the backing of sporting properties such as the National Hockey League, Nascar, golf’s PGA Tour and mixed martial arts series the Ultimate Fighting Championship.
AGA senior vice president Casey Clark said: “As legal sports betting increases in popularity and availability, the success of the industry relies heavily on educating players about responsible gaming.
“We’re proud to have Rush Street Interactive join us in this important endeavor.”