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Smarkets-owned SBK launches in Indiana


SBK, a sportsbook app developed by betting exchange Smarkets, has launched in Indiana after gaining approval from the state’s Gaming Commission.

This is the second state the app has launched in, after debuting in Colorado in 2020 through a deal with Full House Resorts.

With all online operators in the state needing a land-based partner for market access, SBK will operate using Full House Resorts’ sports betting license for the Rising Star casino in Indiana.

Smarkets founder and chief executive Jason Trost suggested that further market launches or other major announcements may also be on the way.

“We have a lot of momentum as a company right now – the launch in Indiana is just one of many more exciting milestones on the horizon,” he said. “As one of the only smaller, private operators to have successfully launched in the US, I’m thrilled to go live in a second state with SBK.”

“We are simply not like other operators; our focus is on providing the best odds possible and in-house product excellence, and we believe this ethos will win out in the long run.”

SBK secured market access in Iowa in May 2022, through an agreement with Affinity Interactive.