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Sports IQ signs data supply deal with Chalkline


US-focused odds supplier Sports IQ has signed a new agreement with free-to-play specialist, Chalkline.

The multi-year agreement will see Sports IQ provide US sports data to power Chalkline’s suite of free-to-play games.

Chalkline delivered 10,000 unique games to over 5m players globally in 2020, and Sports IQ said the deal will expand the supplier’s list of customer acquisition and retention tools, with a mix of player prop games added as a result of the deal.

Sports IQ’s sports data will power pre-match player props for all of Chalkline’s free-to-play products, which are currently used to fuel pre-game and in-play real money betting opportunities for its partners, including IGT, Bally and BetClic.

The data will allow operators to offer additional betting options such as how many passing yards a particular player will throw during a game, or the total number of points scored by a given player.

It will also allow for bets on ‘micro markets’ such as the next at-bat outcome in a Major League Baseball (MLB) game.

“Chalkline’s reputation is synonymous with innovation,” said Sports IQ’s chief executive, Omer Dor.

“It’s a pleasure to support them in their pursuit to offer engaging free-to-play games that provide new and exciting ways for operators to acquire, retain and reactivate sports bettors.”

Daniel Kustelski, chief executive of Chalkline, added: “Sports IQ was the natural fit for Chalkline as they share our vision for tech-led innovation. We share the Sports IQ team’s vision for engaging and personalized products for both Free-to-Play and real money gaming in the US.”

The deal follows recent news of Sports IQ’s series seed funding last month, which saw the supplier raise $7m from several investors with the intention of investing further into live sports betting services and product development.