Multimedia content and technology business SportsGrid Network has pledged its support to the American Gaming Association’s (AGA) Responsible Marketing Code for Sports Wagering.
First published in 2019, the code establishes a standard for advertising in the legal sports betting industry.
The code covers self-imposing restrictions on target audiences, outlets, marketing language, partnerships and materials branding, while mandating inclusion of responsible gaming messaging.
SportsGrid will support the code in the marketing of sports wagering on its multimedia platform, advancing responsible gambling and promoting individual decision making by consumers.
“The AGA’s responsible marketing code sets important standards for the industry to embrace, and SportsGrid is pleased to endorse this initiative,” SportsGrid chief operating officer Adam Kaplan said.
“SportsGrid’s management is committed to supporting the code across the marketing and advertising of sports wagering on the company’s multimedia platform to promote sound individual decision making by consumers.”
Put responsibility first
AGA senior vice president Casey Clark added: “It’s incumbent upon all stakeholders involved in the marketing of sports wagering—including sportsbooks, media, leagues and teams, and more—to put responsibility first.
“Importantly, leaders like SportsGrid from across the sports betting ecosystem are sharing in these commitments and helping to raise the bar on responsible advertising.”
The pledge comes after SportsGrid last week also committed to the AGA’s Have A Game Plan. Bet Responsibly. public service campaign.
Established in 2019, the campaign aims to bring sports betting stakeholders together around a common consumer education platform, focusing on four principles of responsible betting.