Australian lotteries and betting operator Tabcorp has entered into a partnership with North America’s National Basketball Association (NBA).
Under the multi-year agreement, Tabcorp will now serve as an authorized sports betting operator of the NBA in Australia and use official NBA league marks on its various platforms.
The partnership will also bring NBA TV, the league’s 24-hour television network, to Tabcorp’s Sky Channel in more than 4,400 TAB retail and entertainment sites across Australia.
Sky Channel will feature various NBA TV programming such as live NBA games, highlights and original content. In addition, Tabcorp will create its own NBA content and experiences for fans at its venues.