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theScore given green light for Colorado launch


Score Media and Gaming, owner of online operator theScore Bet, has received authorization from the Colorado Division of Gaming to offer its online sports betting service to customers in the state.

According to a statement released today, the operator has “substantially demonstrated to the satisfaction of [the division] that its sports betting operation meets the requirements of Colorado sports betting rules and regulations”.

It will launch in the state through a market access agreement, sealed in January, with casino operator Jacobs Entertainment.

“We can’t wait to launch theScore Bet in Colorado later this month and showcase our incredible betting product to the passionate sports fans there,” theScore founder and chief executive John Levy said. “This regulatory approval is another significant step toward theScore Bet’s multi-state expansion as we roll out our uniquely integrated media and betting experience across the country.”

A recent deal saw theScore become official partner of Major League Baseball, as part of its plans to expand its operations across the United States.

Due to a period of “unprecedented challenge”, the company saw its revenue fall 71.8% year-on-year in the three months to May 31. Revenue in this time came entirely from media activities, as the novel Coronavirus (covid-19) pandemic saw professional sports suspended across the US and globally.

Colorado’s sports betting market has seen rapid expansion this year, with several major operators signing partnerships to bring them into the jurisdiction.

Free-to-play games provider SportCaller has teamed up with Betfred USA to offer its products in the state, while Australian operator PlayUp secured approval to launch its sportsbook in partnership with Bull Durham Casino.

William Hill launched in the state’s land-based sports betting market with six sportsbook kiosks at Caesars properties Isle Casino Hotel and Lady Luck Casino.

The Colorado Department of Revenue reported a month-on-month rise in sports wagering revenue in June, while player spending on betting also increased by 48.8%.

Revenue for both retail and online sports wagering amounted to $2.2m, up by 129.2% from $946,741 in May, the first full month of legal betting in Colorado.