eSports

5th March 2021

Bally’s makes bid to acquire World Poker Tour owner Allied Esports

Allied Esports Entertainment has revealed that Bally’s has submitted a proposal to acquire the business for $100m in cash, stock or both, in a deal…

4th March 2021

Esports Entertainment scores partnerships with New England sports teams

Esports Entertainment Group (EEG) has signed a multi-year sponsorship deal with Kraft Sports and Entertainment to become an official partner of National Football League franchise…

25th February 2021

Game On: The rise of esports betting in the US

Esports have boomed in the US and beyond in recent years, but when it comes to betting on these events, states have exhibited differing approaches…

12th February 2021

Entain expands RG partnerships into esports and video gaming

Industry giant Entain has expanded its partnership with EPIC Risk Management and formed new partnerships with the Counter-Strike Professional Players Association (CSPPA), and two mental…

11th February 2021

Esports Entertainment Group signs Baltimore Ravens partnership

The Esports Entertainment Group (EEG) has signed a multi-year partnership with National Football League (NFL) team Baltimore Ravens, to become the franchise’s esports tournament provider.…

8th February 2021

Luckbox appoints Thomas Rosander as chief customer officer

Real Luck Group, owner of esports betting operator Luckbox, has appointed former Dunder, Mr Green and Electronic Arts executive Thomas Rosander as chief customer officer…

21st January 2021

Understanding the Eagles’ esports engagement play

Having been an early adopter in engaging with sports betting, the Philadelphia Eagles have now become the National Football League’s first franchise to sign up…

20th January 2021

Canadian marketing provider acquires esports platform HypeX

Canadian online marketing specialist Intema Solutions has signed a binding letter of intent to acquire esports platform HypeX.gg.  The HypeX platform has 50,000 registered users,…

13th January 2021

HyperX extends naming rights deal at Las Vegas esports arena

Video gaming hardware developer HyperX has extended agreement with arena operator Allied Esports Entertainment, and will continue to hold naming rights for the venue in…

11th January 2021

Game Wager targets US expansion through SCCG partnership

British peer-to-peer esports betting platform Game Wager has partnered Las Vegas-based gaming consultancy SCCG Management to support its growth plans in the US. The joint…

15th December 2020

Esports Entertainment seals NFL first with Eagles partnership

Esports Entertainment Group (EEG) has become the first esports tournament provider for a National Football League (NFL) club, having partnered the Philadelphia Eagles. As part…

10th December 2020

Ready Player One

The suspension of traditional sports amid Covid-19 created a space for esports betting to fill, writes Cole Rush. Now the challenge is to maintain the…

17th November 2020

SBUSA Digital: Day 2 round-up

The second and final day of Sports Betting USA Digital began with Monumental Sports & Entertainment founder and chief executive Ted Leonsis, and also featured…

13th November 2020

SBUSA Digital: Day 1 round-up

The importance of esports for the future of sports betting, and the National Collegiate Athletics Association (NCAA)’s explanation of how its approach to legal betting…