The Virginia Lottery has issued 26 sports betting vendor licenses to affiliates, payment providers and data suppliers ahead of the launch of the state’s regulated sports wagering market.
Better Collective, Facebook, MediaTroopers, PayPal, Paysafecard, Simple Bet, Skrill, Sportradar and The Action Network were among the successful applicants approved for licenses.
Aristotle International, CAMS, Catena Operations, CBS Interactive, Continent 8, Cyxtera Communications, Lineups.com, Media Players US, Occupy Fantasy and Onfido were also approved to operate in the state.
Other licensees included Outkick Media, PayNearMe, Paysafe Merchant Services, Sightline Payments, SportsContentCo, SWIMA and Topgolf Media, as well as KAX Media America, the US subsidiary of affiliate marketing giant Gambling.com Group.
Virginia legalized sports betting in April 2020, but the state is yet to launch its regulated sports wagering market.
Reflecting on the approval, the Gambling.com Groups’s vice president of US business Max Bichsel said the license will enable the group to provide marketing services for approved operators in the state.
The group’s activity in Virginia will focus around Bookies.com, its US-focused sports betting website that offers odds, scores, stats, news and betting tips.
“This expansion is important for the group as we continue to remain at the forefront of growth in the regulated US market; Virginia is the first of several states expected to regulate and launch mobile sports betting this year,” Gambling.com’s vice president of US business Max Bichsel said.
Approval in Virginia comes after Gambling.com also secured new licenses to roll out its services in Illinois and Tennessee in November 2020.
Gambling.com is also approved to operate in Colorado, Indiana, New Jersey, Pennsylvania and West Virginia.