William Hill has secured a deal to become an official partner and authorized sports betting operator of the National Basketball Association (NBA) in the US.
Under the agreement, William Hill will have the right to use official NBA betting data and league branding across its mobile platforms and sportsbooks throughout the US.
William Hill will also be promoted across the NBA’s various official digital assets, including the NBA.com website, NBA app and the NBA’s social media platforms.
In addition, William Hill and the NBA will collaborate on integrity practices.
“We are proud of this creative partnership that benefits our customers and our partners nationwide while promoting legalized wagering on NBA events. The NBA has been a leader in recognizing the benefits of a legal sports betting market,” William Hill US vice president of strategy and business development, Dan Shapiro, said.
“We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.”
Scott Kaufman-Ross, senior vice president, head of fantasy and gaming at the NBA, added: ““William Hill is a globally respected brand that has set an early standard for sports betting in the US market. We are delighted to partner with William Hill as they grow their business throughout the US and are excited to work together to provide a world-class experience to our fans.”
William Hill also has a similar deal in place with the National Hockey League in North America, whereby it serves as an official sports betting partner of the ice hockey league.