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WynnBet signs partnership with MLB’s Cincinnati Reds


Wynn Resorts’ online sports betting brand WynnBet has announced a new corporate partnership with Ohio-based Major League Baseball (MLB) team the Cincinnati Reds.

While sports betting isn’t yet legal in Ohio or Kentucky, which make up most of the Reds’ local markets, the operator said it hoped to use the deal to reach fans in Indiana, as the mobile sportsbook expands in the state.

WynnBet will gain access to official Reds marks and logos for use across its online products, as well as marketing assets to create co-branded promotional offers for sports bettors which will be made available only through the operator’s app for users in Indiana.

The operator will also offer fans the chance to receive Reds game tickets and team memorabilia during select promotions.

In addition to the Cincinnati Reds, WynnBet is also an official partner of the National Basketball Association (NBA)’s Memphis Grizzlies and Detroit Pistons, an authorized gaming operator of the National Association for Stock Car Auto Racing (Nascar), and the official online sportsbook of the Martinsville Speedway and Richmond Raceway.

Wynn said that following its acquisition of BetBull, WynnBet provides highly social sports betting technology and one-of-a-kind experiences, and aims to make wagering a celebrated and shared experience.

The brand gained market access in Indiana, along with several other US states, in January this year.

Results published in May showed that Wynn Resorts recorded revenue of $725.8m for the first quarter of 2021, a decrease of 23.9% from the same period in 2020.