Bookmaker Betfred has selected Scientific Games to provide full retail and digital sports betting solutions in support of its new partnership with the Wind Creek Casino in Bethlehem, Pennsylvania.
Last week, Betfred announced that it will operate a new sportsbook facility at the casino, as well as run mobile and online betting across Pennsylvania, in a deal that marked its expansion into the state.
Betfred’s customers in Pennsylvania will benefit from the full Scientific Games OpenSports product suite, which includes online and mobile betting technology and services. Betfred and Scientific Games plan to launch digital sports betting in the state ahead of the 2020 NFL season, which begins in September.
The bookmaker will also provide Scientific Games’ over-the-counter wagering solutions and retail betting kiosks at the Wind Creek Casino, in addition to Don Best Sports data feeds, part of the OpenTrade branch of the OpenSports product suite.
“Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed,” Betfred’s group chief operating officer, Mark Stebbings, said.
Keith O’Loughlin, senior vice president of sportsbook and digital for Scientific Games, added: “Betfred is one of the UK’s top-performing bookmakers, and their move into the US will spark growth. Together, Scientific Games and Betfred can make a massive impact in the sports betting arena by driving player engagement and putting their digital and retail sportsbooks at the forefront of this expanding landscape.
“Betfred is synonymous with giving UK customers a great value proposition, and we are confident that they will get great traction in the US with this customer-oriented approach.”
Last month, Betfred also entered a partnership with the Saratoga Casino Black Hawk, under which it will offer sports wagering services throughout the state of Colorado. Betfred will open a full sportsbook at the Saratoga Casino property in Black Hawk, Colorado, as well as offer mobile and online betting across the state.