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BetMGM announces partnership with comedian Bill Burr


BetMGM has announced it has entered into a content partnership with comedian Bill Burr and his All Things Comedy network of podcasts. 

The operator’s sportsbook data and promotional offers will be integrated into the All Things Comedy-produced podcasts, in addition to Burr’s Monday Morning Podcast, YouTube channel and his Anything Better show hosted with Paul Virzi.

Burr said: “You gotta have some juice on the game, otherwise what are we doing? Sitting outside eating hot dogs?”

BetMGM also recently added mixed martial arts (MMA) journalist Ariel Helwani to the company as a brand ambassador. 

Matt Prevost, chief revenue officer at BetMGM, added: “Bill Burr has one of the funniest, most distinctive and outspoken voices in comedy. We look forward to seeing BetMGM content incorporated into his Podcast and broader social channels.”

In addition to launching a mobile sportsbook in Mississippi, BetMGM has also received sports betting licenses for Wyoming and Arizona in recent months.