BetMGM has announced it has entered into a content partnership with comedian Bill Burr and his All Things Comedy network of podcasts.
The operator’s sportsbook data and promotional offers will be integrated into the All Things Comedy-produced podcasts, in addition to Burr’s Monday Morning Podcast, YouTube channel and his Anything Better show hosted with Paul Virzi.
Burr said: “You gotta have some juice on the game, otherwise what are we doing? Sitting outside eating hot dogs?”
Matt Prevost, chief revenue officer at BetMGM, added: “Bill Burr has one of the funniest, most distinctive and outspoken voices in comedy. We look forward to seeing BetMGM content incorporated into his Podcast and broader social channels.”