Fox Bet has announced that the brand will receive authorized sportsbook operator status from the NFL if and when the league approves official sportsbook operators for the US.
The agreement is part of a broader deal, which sees Fox Bet owner Fox Corporation receive digital and media rights to NFL for the next 11 years, up until the 2033 season.
In addition to the authorization of Fox Bet as an official sportsbook operator for the league, Fox Corporation extends its coverage of games and expands its digital rights, the company said.
Fox also extends its rights to continue operating its free-to-play wagering game, Fox Bet Super 6.
The NFL holds a one-time termination right for the deal, which covers the 2030-2033 seasons.
“This long-term agreement ensures that we will continue to deliver the best in football coverage to our viewers while also strengthening and providing optionality to our business,” Fox executive chairman and chief executive Lachlan Murdoch said.
The NFL already holds official wagering partnerships with operators in different jurisdictions outside of the US.
In the UK and Ireland, 888 became the official sports betting partner of the league in September 2020.
The deal saw 888 advertisements shown during UK and Irish broadcasts of Monday Night Football, as well as the NFL playoffs and Super Bowl on Sky Sports.
In Australia, Tabcorp has been the official wagering partner of the NFL since 2019, under a multi-year agreement which allows the operator to create unique NFL content and experiences for Australian fans.