National Football League

7th September 2021

Caesars and Genius Sports sign data and fan engagement deal

Caesars Entertainment has signed a multi-year agreement with Genius Sports, through which it gains access to the sports betting supplier’s portfolio of official live data…

7th September 2021

AGA research suggests record betting numbers for 2021 NFL season

Research conducted by the American Gaming Association (AGA) shows that a record 45.2m Americans plan to wager on the upcoming National Football League (NFL) season. …

3rd September 2021

Tampa Bay Buccaneers partner Esports Entertainment Group

Florida-based National Football League (NFL) franchise the Tampa Bay Buccaneers has signed a partnership with Esports Entertainment Group (EEG), which sees it become the team’s…

8th July 2021

NFL legend Brees receives PointsBet equity in brand ambassador deal

PointsBet has announced the appointment of NFL great Drew Brees as global brand ambassador in a deal that will see him receive equity as a…

2nd June 2021

Skillz to acquire esports marketing platform Aarki for $150m

Multi-player gaming operator Skillz has announced its acquisition of mobile marketing company Aarki in a move to create a fully-integrated esports advertising platform. The deal…

6th April 2021

Genius Sports agrees multi-year exclusive NFL data partnership

Sports data and content provider Genius Sports (Genius) has announced an exclusive multi-year distribution partnership that sees it become the official betting data source for…

19th March 2021

Fox Bet set to become authorized NFL sportsbook

Fox Bet has announced that the brand will receive authorized sportsbook operator status from the NFL if and when the league approves official sportsbook operators…

4th February 2021

NFL partners Skillz for crowdsourced esports competition

The National Football League (NFL) has partnered newly-listed mobile gaming platform Skillz for a competition to select a new developer to build a new branded…

17th September 2020

State of the Union: New Jersey, Scientific Games, Virginia and more

This week’s State of the Union, in partnership with Segev LLP, includes a record month for sports betting handle in New Jersey, new sports betting…

16th September 2020

Philadelphia Eagles sign Fox Bet sponsorship deal

The NFL’s Philadelphia Eagles have signed a new multi-year partnership with Flutter brand Fox Bet, who will launch a new studio at the team’s home…

3rd September 2020

BetMGM becomes first betting partner of NFL’s Detroit Lions

BetMGM, the joint venture between MGM Resorts and GVC Holdings, has been named the first official sports betting partner of National Football League franchise the…

1st July 2020

Penn National signs NFL data deal with Sportradar

Penn National Gaming has finalised a partnership with sports data and content provider Sportradar, to use its official National Football League (NFL) data on its…

28th January 2020

H2: Super Bowl LIV betting set to reach $760m

Licensed US sports betting operators are expected to take a record $760m in wagers on the 54th edition of the Super Bowl, according to betting…

6th December 2019

Chris Halpin at Sports Betting USA

Chris Halpin, executive vice president and chief strategy & growth officer of the National Football League (NFL) talks about the NFL’s reaction to the first…