Fubo Gaming’s mobile sportsbook Fubo Sportsbook has partnered with Nascar, being named as the motorsport league’s authorized gaming operator.
The sportsbook will be granted use of Nascar’s marketing tools such as at-track assets, in-app use of Nascar-owned track and Nascar marks and logos. Fubo will also gain access to Nascar’s digital and social media platforms.
Fubo Gaming’s chief operating officer Sam Rattner said: “We’re eager to partner with NASCAR, a league with a rich history and passionate followers.
“As an Authorized Gaming Operator, we look forward to building engaging sports betting experiences for new and existing racing fans. Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”
The deal represents Fubo’s first venture into auto racing, having already formed industry partnerships with the NFL’s New York Jets and the NBA’s Cleveland Cavaliers.
Fubo Sportsbook is expected to launch in the fourth quarter of 2021 subject to regulatory approval.
“Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience,” added Joseph Solosky, managing director of sports betting for Nascar.
“Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”