Browse articles by topic Group hires Kambi’s Bichsel as VP for US sales

News group has appointed Max Bichsel, formerly director of US sales for Kambi, as vice president with a focus on its US business.

Bichsel’s goal in the position is to develop and expand’s partnerships with brands in the US market.

“Performance marketing will play an important role in the growth of the sports betting and online gambling industry in America and Group is best positioned to benefit from this expansion of regulated online gambling in the United States,” Bichsel said.

“I look forward to working with the Group’s clients, building teams and creating new partnerships to expand the Group’s footprint in the U.S. and solidify the company’s position as leaders in iGaming and sports betting.”

In his time at Kambi, which started in May 2018, Bischel oversaw a series of deals with major operators, including Rush Street Gaming, Parx, DraftKings, 888 and Penn National Gaming.

Prior to his time at Kambi, Bichsel worked at marketing company Selligent and ecommerce startup Powa Technologies. Group chief executive Charles Gillespie said: “With Max on board to lead our U.S. efforts, the Group will expand partnerships, marketing and sales efforts in America and continue to grow market share.”