Genius Sports has expanded its existing agreement with WynnBET to provide the operator with official National Football League (NFL) sportsbook data, content and fan engagement solutions.
Under the deal, WynnBET will have access to official NFL play-by-play statistics, proprietary Next Gen Stats data and sports betting data feed.
Genius also represents the NFL’s legalized sports betting advertising inventory across the NFL’s own digital platforms, with Genius’s digital marketing and publisher solutions to run official data-driven campaigns for WynnBET.
The partnership comes after WynnBET in August was selected as one of the NFL’s approved sportsbook operators.
“In an increasingly competitive US sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step,” Genius chief executive Mark Locke said.
“Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL.”
The partnership builds on Genius’s long-term relationship with WynnBET, which provides trading solutions and official data-driven content from Genius’s exclusive partnerships with soccer’s English Premier League, Liga MX, Argentine and Colombian soccer.
The deal comes after Genius this week also signed a multi-year agreement with Caesars Entertainment, through the operator will gains access to its portfolio of official live data feeds and content.
The deal covers sports leagues such as the NFL, Nascar and the English Premier League, and also sees Caesars’ properties, sportsbooks and digital brands gain access to content such as customer acquisition tools and fan engagement solutions.