The National Football League (NFL) has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to become approved sportsbook operators for the 2021 NFL season and show ads during NFL games.
These agreements allow this group of operators to purchase NFL in-game commercial units and other select NFL media inventory.
These operators join Caesars, FanDuel and DraftKings, which signed approved operator agreements with the NFL back in April.
No sportsbooks outside of these seven approved operators will be permitted to purchase advertising during NFL games, or certain other media rights.
“We are pleased to announce this select group as approved sportsbook operators,” said Nana-Yaw Asamoah, vice president of business development for the NFL.
“Along with our three official sports betting partners, this group of operators will help the league to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”
BetMGM welcomed the news, with plans to launch a new ad campaign starring brand ambassador Jamie Foxx.
“For decades, the National Football League has been entertaining fans in unprecedented ways, along the way building one of the strongest and most recognizable global brands, an intensely loyal fanbase, and a reputation for breaking the mold,” chief executive Adam Greenblatt said. “We have the same fan driven purpose at BetMGM.”
“Our partnership with the NFL is extremely exciting for our business. We’ll soon debut a new national ad campaign featuring Jamie Foxx, deliver our players a wide variety of first-class experiences, and so much more.
“As always, we remain laser-focused on innovating for the fan, at the stadium, in our physical sportsbooks and on their digital devices.”