Mobile sports betting operator WynnBet has signed a multi-year partnership with the Detroit Lions, which will see it become the NFL team’s official sportsbook and gaming partner.
The deal will also see the creation of the WynnBet Sports Bar at Ford Field, available to those aged 21 and older. Customers will have access to brand ambassadors, food and drink, and live betting lines.
WynnBet will also be granted significant access to the Lions’ media outlets including social media, TV and radio broadcasting, and visibility on the Lions’ mobile app.
WynnBet will also be the presenting sponsor of a free-to-play game on the Lions’ app.
The agreement with the Lions represents WynnBet’s latest collaboration with an American sports team, after announcing a corporate partnership with Major League Baseball’s Cincinnati Reds last month.
WynnBet has also dipped its toe into Detroit sports before, becoming a sportsbook partner for the NBA’s Detroit Pistons back in March.
The operator also partnered with online payment service provider Paysafe and its affiliate solutions subsidiary Income Access, in a deal which will see Paysafe become WynnBet’s payment provider in several states across the US.