After something of a stop-start recovery over the previous few months, in August Indiana’s sports betting market proved it was on firm footing again with record-breaking online revenues.
iGaming Business and Ficom Leisure are delighted to present the Indiana iGaming Dashboard, providing a monthly breakdown of the latest figures from the Midwestern State’s regulated gambling market.
The data will be updated monthly following the official release of figures from the Indiana Gaming Commission.
Online GGR rose to $9.8m in August, up 78.1% on July and perhaps more importantly, up 12.6% on February, the last month before the widespread cancellation of sporting events began to impact sportsbooks.
Retail revenues also rose, though remained some way below the previous market highs. Since the Hoosier state’s betting market opened last September, the best month for land-based bookies was January, with GGR of $5.1m.
In August retail sportsbooks made GGR of $2.2m, down significantly on that high but up from the $0.8m of July.
The retail channel fared slightly better when looking at handle – this figure rose to $25.1m in August, a fourfold rise from July’s $6.3m.
Online handle rose to $143.9m, up from $64.5m in July but slightly below the market’s record of $145.9m, which was achieved in February.
The renewed enthusiasm for betting in the state was more pronounced for some operators than others and there were some changes in the market shares of the top players in the state.
DraftKings, via its partnership with Ameristar Casino, continued to dominate the market, taking 49.8% of the combined online and retail market in August.
Fellow DFS giant FanDuel, which is partnered with Blue Chip Casino, continued to hold second place, however its share fell to 23.1% in August, a big drop from the 37.6% share it held in July.
Penn National’s Hollywood Lawrenceburg almost doubled its market share to take third place, with its share climbing to 11.5% in August, up from 6.8% in July.
The return of major league basketball was reflected in the handle by sport in August, with basketball taking 33.1% of the market, up from 8.3% in July.
It also provides quarterly figures, available via iGamingBusiness.com, on the Danish online market in the Denmark iGaming Dashboard, the Italian market in the Italy iGaming Dashboard and the Portuguese market in the Portugal iGaming Dashboard.