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Iowa sports betting dashboard – September 2020


Iowa’s online betting market posted its strongest revenue figure since February, and retail its highest total since January, as the market roared back to life in August.

iGaming Business and Ficom Leisure are delighted to present the Iowa iGaming Dashboard, providing a monthly breakdown of the latest figures from the Hawkeye State’s regulated gambling market.

The data will be updated monthly following the official release of figures from the Iowa Racing and Gaming Commission.

Total sports betting revenue for the month grew to $3.0m, a 36.4% improvement on July, with a $1.6m contribution from online supplemented by retail revenue growing 55.6% to $1.4m. 

This came amid rising customer staking, with the National Basketball Association and Major League Baseball both in full swing in August. Across both channels, Iowans wagered $50.3m, of which $35.0m was staked online (up 96.6%), and $15.3m over the counter (up 200%).

Leading the market was Penn National’s Prairie Meadows Racetrack and Casino, which with partner William Hill accounted for 23.1% of sports betting revenue generated in the state for August.

Coming in second was Diamond Jo Worth and its partner FanDuel, which accounted for 13.8% of total betting revenue. The property significantly grew market share month-over-month, from 9.7% in July.

A second Penn National property, Ameristar II, followed in third on 11.4%. This, however, come exclusively from retail, and the property’s Kambi-powered sportsbook. 

DraftKings’ market share, meanwhile, is split between the state’s three Wild Rose properties in Clifton, Emmetsburgh and Jefferson. The Jefferson property accounted for 5.0% of sportsbook revenue in August, followed by Clinton (3.8%) and Emmetsburgh (3.6%), which equates to combined market share of 12.4%. 

Ficom Leisure also provides monthly figures on New Jersey in the New Jersey iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides quarterly figures, available via, on the Italian online market in the Italy IGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, on the Spanish market in the Spain iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.