Unibet, Kindred’s flagship brand, has expanded into Iowa as part of its multi-state partnership with Caesars.
Kindred has launched its mobile sportsbook in partnership with Caesars-owned Iowa’s Harrah’s Council Bluffs Casino, making it the fifth US state Kindred has expanded into since its 2020 agreement with Caesars. The states Kindred has previously expanded into are New Jersey, Indiana, Virginia and Pennsylvania.
The agreement is set to last for 10 years, with two optional five-year extensions available.
Kindred also has market access in other states, including California, Arizona, Illinois and Ohio.
The sportsbook launch coincides with the beginning of the football season, which includes pro and college football.
“We are truly excited to expand our Midwest footprint via the multistate agreement with Caesars Interactive Entertainment and bring a top sports betting offering to the Iowa customers,” said Manuel Stan, SVP of Kindred.
“The Iowans’ passion for football is unparalleled and we are confident we can bring an exciting product just in time for the start of the football season.”
The sportsbook app will be available on Google Play Store and Apple Store.