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New Jersey iGaming Dashboard – April 2021

Insight | Data

Borgata finally overtook long-standing online casino leader in New Jersey last month as the state’s igaming market exceeded its previous high by more than 10%.

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

Borgata took a 31.8% share of the market on a revenue basis, which saw it easily outdo Golden Nugget after several months of coming within a couple of percentage points of the operator that has dominated the market since it regulated.

Golden Nugget’s share fell to 27.9% last month, with third-placed Resorts Digital also suffering a decline as its share fell to 18.9%, down from 21.0% in February.

There was no drop in sight for the market as a whole though and it sprang back into life after falling slightly in February.

Last month igaming operators pulled in revenues of $113.7m, up 21.2% on February and 75.5% on March 2020. The total represented a new record, with New Jersey having set the previous high of $103.8m in January of this year.

Poker continued to account for only a small proportion of casino revenues, with GGR of $2.7m. This represented an 8% rise on February but a 25% drop from last March, when the vertical’s GGR doubled month-on-month as sports betting options dried up.

The sports betting market also performed strongly thanks to March Madness, although it lagged the market high seen in December last year by some way.

Retail handle was especially strong, with the $79.4m wagered in March the highest figure since November 2018.

Online, which unsurprisingly made up the bulk of betting activity, reached $780.1m, an 11.7% rise on February and a 79.1% rise on last March. It should be noted, however, that last March is perhaps not the best basis for comparison given the widespread cancellation of sporting events due to the pandemic.

Meadowlands comfortably retained its lead in the market last month, though its share (by revenues) fell back to 51.5%, down from 58.8% in February.

Resorts Digital was in second place with 23.3% and Borgata in third with 10.4%.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides monthly figures, available via, on the Italian online market in the Italy IGaming Dashboard, as well as quarterly figures on the Spanish market in the Spain iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.