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New Jersey iGaming Dashboard – December 2020

Insight | Data

New Jersey’s sports betting market stole the limelight from casino in November, with handle smashing its previous record by some distance.

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

After passing the $800m mark for the first time in October, sports betting turnover rose much further to $931.5m in November.

The monthly total represented a 65.5% rise on the same month the previous year.

Predictably, online handle accounted for the bulk of November’s turnover at $872m, with retail taking in a much lower $59.5m.

Meadowlands remains the market leader in sports betting, though its share fell slightly to 49.1% in November. This followed a more significant fall in October, to 50.9% from 62.5% the previous month.

Resorts Digital had the second largest share of the market with 29.0%, while Ocean Resort came in third with 7.1%.

The state’s igaming market didn’t fare quite so well in November, with GGR falling back slightly to $91.8m from $93.5m the previous month.

It’s worth noting, however, that October’s total had set a new record and also that November’s figure represented an 87% rise on the same month the previous year.

Poker revenues continued their steady decline after the vertical’s resurgence, which began earlier in the year as sports betting opportunities dried up.

However, while November’s GGR of $2.4m was a 4% drop on October’s total, it was still a 60% rise on the same month the previous year, providing some hopes that poker might retain some of the Covid-19 gains it made.

Other casino games fell back to $89.4m in November, down from $90.0m in October but up from $47.6m in November 2019.

Though long-standing online casino market leader Golden Nugget retained its lead in November, its share of the market fell further to 28.3%, down from 30.1% the previous month.

At the same time, its main challenger Borgata has been heading steadily in the opposite direction. For the fourth month in a row Borgata’s share rose, reaching 25.5% in November, up from 23.6% in October.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides monthly figures, available via, on the Italian online market in the Italy IGaming Dashboard, as well as quarterly figure on the Danish market in the Denmark iGaming Dashboard, the Spanish market in the Spain iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.