The continuing downtrend in poker saw New Jersey narrowly miss out on setting a new monthly igaming record in September, though on the sports front handle hit a resounding all-time high.
iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.
The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).
After capturing the attention of sports fans who had little to bet on during the pandemic, poker revenue in the Garden State continued to move back towards pre-crisis levels last month, with GGR falling to $2.6m from $3.0m in August.
But though this represented a 13.3% month-on-month fall, it also represented a 62.5% rise on the same month the previous year, so there’s still a possibility the vertical may hold on to some of its lockdown gains.
When poker revenues were stripped out of online casino, the picture was much rosier for the state last month, with revenues of $85.1m a record high.
Interestingly, long-time market leader Golden Nugget continued to lose ground last month, with its share of the market falling to 29.7%, from 31.5% in August and 36.0% in July.
However, both the second- and third-placed igaming operators in the state saw their shares rise. Borgata, which has a partnership with BetMGM, took 23.1% of the market, up from 22.5% in August.
Resorts Digital also grew its share, rising to 22.8% in September, up from 20.4% in August.
The combination of the return of major league sports and pent-up demand from sports bettors saw a record amount of bets placed last month.
Online made up the bulk of activity, with turnover of $678.7m. This represented a 12.8% month-on-month rise and an 81.4% year-on-year increase.
Retail handle rose from August – $69.8m against $66.0m – though was down slightly on September the previous year, when bets worth $71.3 were taken.
There were some significant shifts in the market shares of sports betting operators in the state last month, with Resorts Digital only narrowly holding on to second place as its market share more than halved to 10.6%, down from 25.4% in August.
Meadowlands pulled further in front of its rivals to take 62.5% of bets last month, up from 53.6% in August.
Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.
It also provides quarterly figures, available via iGamingBusiness.com, on the Danish online market in the Denmark iGaming Dashboard, the Italian market in the Italy iGaming Dashboard and the Portuguese market in the Portugal iGaming Dashboard.
A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.