PointsBet has entered into a multi-year partnership with Kroenke Sports & Entertainment (KSE), owner of the National Hockey League (NHL)’s Colorado Avalanche, the National Basketball Association (NBA)’s Denver Nuggets, the National Lacrosse League (NLL)’s Colorado Mammoth and the Colorado Rapids of Major League Soccer (MLS).
The deal sees PointsBet become the official exclusive gaming partner of Colorado Avalanche, Denver Nuggets, Colorado Mammoth, and the teams’ home arena, Pepsi Center. The exclusive agreement covers the entire gaming category, including retail and online sports betting, daily fantasy, online casino and free-to-play.
In addition, PointsBet has been named an official sports betting partner of KSE’s sports media outlets aimed at the Rocky Mountain region; Altitude TV and Altitude Sports Radio.
KSE’s EVP and chief operating officer, Matt Hutchings, said: “We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet”.
Johnny , chief executive of PointsBet USA, said Kroenke Sports & Entertainment shares many values with PointsBet.
“It was instant from day one there were shared values between the Kroenke Sports & Entertainment team and PointsBet, with a clear focus for putting our fans and customers first,” Aitken said. “We’ve long stated that our goal is to become synonymous with Colorado sports betting, and this exclusive partnership with our hometown teams in the Denver Nuggets, Colorado Avalanche and Colorado Mammoth, plus premium entertainment spaces within their playing arena, is a momentous step in that process.
“We have defined ourselves via our proprietary, in-house technology on delivering the fastest and easiest sports betting experience in the USA, and Denver sports fans in arena or at home watching games on the Altitude Sports Network will be provided many ways to elevate their viewing experience engaging with our market-leading PointsBet Sportsbook app.”
KSE will reveal several PointsBet-branded areas on the site of the Pepsi Center where the Nuggets, Avalanche and Mammoth play, including the PointsBet Sports Bar and PointsBet Premium Club. The operator will also become the title sponsor of KSE’s soon to be released mobile app, which aims to improve the customer experience of planning and attending events at Pepsi Center.
PointsBet has entered into several sports partnerships this year, including a deal with the Indiana Pacers of the NBA, and Detroit Tigers of Major League Baseball.