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PointsBet partners with NFL’s Colts and Bears


PointsBet has agreed partnerships with both the Indianapolis Colts and Chicago Bears, making it a sportsbook partner of the NFL franchises.

Under both deals, PointsBet may use the team’s logos in its marketing and will have access to sponsorship opportunities and brand visibility across various digital assets.

For its deal with the Colts, this includes the team’s Official Colts Podcast, which will now be sponsored by PointsBet. The operator will also launch mobile push notifications for Colts regular season games prior to kickoff.

PointsBet USA chief executive Johnny Aitken said the agreement – following PointsBet’s partnership with the NBA’s Indiana Pacers – shows the operator’s commitment to the state of Indiana.

“PointsBet is thrilled to partner with the Colts, aligning with this great organization and its hugely passionate fanbase,” Aitken said. “PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and we’re extremely proud of that. 

“Indiana is a fantastic sports state and one that we’ve prioritized – we look forward to continuing to serve Indiana sports bettors this season, now alongside great partners in the Indianapolis Colts, on a personalized platform with unrivaled speed and ease of use.”

Aitken also said he was pleased with a successful roll-out in Illinois earlier this month, in partnership with Hawthorne Race Course.

“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history,” he said. “We are teaming up with a first-class organization, supported by extremely passionate fans.

“Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”

Chicago Bears president and chief executive Ted Phillips added: “As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a proud partner.

“This deal will bring fans a new way to interact with and cheer on the club.”

Also today, Pointsbet announced that it has reached its target of raising AUD$153.2m (£84.6m/€92.5m/US$107.6m) through an entitlement process and retail bookbuild that saw it issue a total of 23.5m in new shares. The operator raised AUD$70.5m in an initial entitlement offer, followed by an additional $76.0m in a retail entitlement round, before raising the remaining funds necessary through the bookbuild.

This fundraising forms part of a larger  effort for the operator in order generate an additional AUD$300m in funds.

However, on 4 September, PointsBet said it had raised AUD$200m during a share placement, more than the expected $150m. Added to the $153.2m generated via the retail component, this meant it was able to raise more than $350m.