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theScore launches Colorado sportsbook


Sports betting and media business theScore has launched its sportsbook in Colorado, the second state in which it will take bets after New Jersey. 

Having been given the green light for the roll-out by the Colorado Division of Gaming early in August, the operator’s Score Digital Sports Ventures has launched its mobile wagering app for iOS and Android devices in the state. 

The launch was facilitated by a market access agreement struck with Jacobs Entertainment in January this year. Under that agreement, theScore will pay a percentage of revenue generated through theScore Bet to the land-based operator – subject to minimum guarantees – as well as an annual up-front fee. 

“The passionate sports fans of Colorado are going to love theScore Bet and we’re thrilled to begin our multi-state rollout here, right in time for football season,” theScore founder and chief executive John Levy said. 

“The way we’ve uniquely fused media with gaming delivers a totally unrivaled product for fans, unlike anything else in market today,” Levy added. “theScore is already the sports app of choice for a huge number of fans in Colorado, and we’re confident theScore Bet is going to quickly become their favorite sportsbook too.”

David Wang, chief executive of theScore’s sportsbook platform provider Bet.Works, added that the companies had achieved another milestone with the launch.

“John Levy’s vision of fusing sports media with betting creates a truly differentiated experience for sports fans and sets theScore apart from its competitors,” Wang said. “Bet.Works looks forward to supporting theScore as they continue to grow their presence as a leader in North American sports media and gaming.”

theScore is currently live in New Jersey, via a licensing agreement with Darby Development, operator of the state’s Monmouth Park racetrack. Late last month it also secured a skin to launch an online casino offering in the state, subject to its new partner Twin River completing its acquisition of Bally’s Atlantic City from Caesars Entertainment.

The Colorado roll-out will now be followed by expansion into the Indiana sports betting market, through the operator’s multi-state market access agreement with Penn National Gaming. That launch, which is pending regulatory approval, is expected before the end of the summer.