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theScore moves into Iowa market


Iowa has today (16 February) become the fourth state in which theScore Bet has launched, after New Jersey, Indiana and Colorado.

The operator and media business secured market access through its multi-state agreement with Penn National Gaming, struck in August 2019. 

That agreement also facilitated the operator’s Indiana launch in September 2020.

TheScore is also active in Colorado, in partnership with Jacobs Entertainment, and in New Jersey thanks to its deal with Monmouth Park Racetrack operator Darby Development.

“We have expanded theScore Bet to three new markets in the last six months, significantly increasing our footprint,” theScore founder and chief executive John Levy said. 

“We’re thrilled to introduce our mobile sportsbook to Iowans as the college basketball season heats up ahead of the tournament in March,” he continued. “We have a large base of theScore app users in Iowa and now, with the launch of theScore Bet, fans will have easy access to our integrated and technology driven sports betting experience.”

The Iowa app features theScore’s new Bet Section, which links the business’ traditional sports media app with betting elements. This allows users to access personalized betting features, such as tailored markets, bet tracking and promotions, to interlink the two products. 

As with its roll-outs in other states, the launch was powered by its technology partner Bet.Works, which was acquired by Bally’s Corporation in November last year. 

“We are delighted to yet again assist our valued partner, theScore, through its launch in another North American jurisdiction,” Bally’s Interactive chief executive David Wang commented. 

“We are confident that our platform technology and theScore’s fusion of sports media and gaming will prove a compelling and popular offering among Iowan sports bettors,” he said. “Bet.Works looks forward to supporting theScore as it continues to build its presence in the vibrant North American sports betting market.”

Since Iowa’s in-person registration requirement for mobile customers ended on January 1, the state’s sports betting market has grown rapidly.

For that month, handle soared to $149.5m, of which $120.8m was staked online. This resulted in revenue of $11.3m, a 250.7% year-on-year improvement.