Sportsbook operator Tipico has entered into a partnership with display screen provider TVM Dooh that will see its odds and content appear on screens in restaurants and bars in Colorado and New Jersey.
The partnership, which is set to last throughout the NFL season, will see Tipico odds and marketing content on TVM-owned bar screens in both Colorado and New Jersey.
TVM Dooh will provide main money-line, spread and over and under markets on their screens, along with player props, boosted odds and several other real-time promotions.
“We’re thrilled to partner with TVM DOOH to reach sports fans in two important markets for our brand,” said Keith Gormley, vice president of marketing at Tipico.
“Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players.”
The deal will allow Tipico to target specific audiences through TVM Dooh’s audience segmentation, which considers time of day, location and venue in its broadcasting.
“Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most,” said Pedram Danesh, chief commercial officer, TVM Dooh.
“We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons.”
Earlier this month, Tipico announced that it had plans to open a sports betting technology hub in Colorado, weeks after it launched its mobile sports app in the state following the legalization of sports betting there in November 2019 through a referendum.
Several other operators, including Sporttrade, 888 and MaximBet, have also recently entered the Colorado market.
This is one of several recent expansions by Tipico across North America. Last week, the company announced that it had entered Indiana and Iowa through a market access deal with Caesars.