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Tipico receives DGE approval for NJ launch


German sports betting giant Tipico has received conditional approval to launch sports betting in New Jersey from the New Jersey Division of Gaming Enforcement (DGE).

The imminent launch will be the first in the US for Tipico, which has set up its US operations in the state and also plans to launch igaming when it receives the required approval. The operator has partnered with Atlantic City’s Ocean Casino Resort for the offering.

“At Tipico, we knew that New Jersey would be the perfect state for us to kick-start our business in the U.S. because of its sophisticated mobile sports betting audience and mature regulatory and licensing environment,” Adrian Vella, managing director of Tipico’s US business said.

“With an incredible pool of local talent in the New York metro area, we’re thrilled to establish our headquarters in Hoboken and continue expanding our team. 

“We’ve dedicated significant time and energy to build a long-term foundation for the U.S. market, and today marks an important milestone in that journey for Tipico.”

Tipico group chief executive Joachim Baca said the operator is excited to bring its sports betting offering to New Jersey and the US.

“We are very excited to be expanding our mobile sportsbook offering to a new international market,” Baca said. “At Tipico, we are truly passionate about enhancing the thrill of sport, bringing fans even closer to the game they love. 

“Regulatory approval from the state of New Jersey is another significant step toward introducing U.S. consumers to our unique sports betting platform.”

Tipico will use its own technology to support its sportsbook, but selected Scientific Games’ OpenGaming product suite to power its igaming offering, while NetEnt will provide Tipico with a range of its online video slots and table games.

Yesterday, Tipico released its annual sustainability report, which found that 2% of its revenue in 2019 came from problem gamblers, an increase from 2018 but still below 2017 levels.