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Unibet adds sports betting to Philadelphia Eagles partnership


Kindred brand Unibet has expanded its casino partnership with the NFL’s Philadelphia Eagles to cover sports betting as well as casino.

Unibet signed a deal to become the Eagles’ official casino partner in November 2019, when NFL teams were not yet permitted to explicitly advertise sports betting. 

However, the NFL amended these rules for the 2020 season, allowing a number of other teams such as the Denver Broncos, Indianapolis Colts and Chicago Bears to sign sportsbook partners, while the Eagles agreed a sports betting and daily fantasy sports deal with DraftKings. 

Now, the Eagles’ Unibet deal has been expanded making the operator an official’ sportsbook partner of the Eagles.

“We are excited to grow our existing partnership with Unibet through new opportunities and initiatives,” Catherine Carlson, senior vice president of revenue and strategy for the Philadelphia Eagles, said. “It has been rewarding to work with Unibet over the past year and we look forward to a successful future with them.”

Arnas Janickas, vice president of US marketing for Kindred Group, said the expanded deal would allow Unibet to engage with Eagles fans in new ways.

“For us, this is an exciting add on to a very successful working relationship,” Janickas said. “This means that we can extend our collaboration with the Philadelphia Eagles and provide their fans with unique, innovative experiences throughout our partnership, which we hope will last for a long time.”