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Betfred selects Scientific Games for Colorado sports betting launch


Bookmaker Betfred has extended its partnership with Scientific Games in order to launch digital and retail sports betting services in the state of Colorado.

Under the agreement, Betfred has rolled out Scientific Games’ OpenSports full retail solutions, including a selection of self-service betting terminals, at the Saratoga Casino property in Black Hawk, Colorado.

The bookmaker’s Betfred USA Sports division in January struck a deal with the Saratoga Casino to offer sports wagering services throughout Colorado.

Betfred will also launch Scientific Games’ digital services ahead of the 2020-21 National Football League (NFL) season, which is due to commence in September.

In addition, Scientific Games will provide Betfred with its OpenPlatform player account management platform for use within the state.

“As we extend our presence across the US, the team at Scientific Games plays an important role in helping us to deliver match-winning experiences for players through its reliable and flexible technology,” Betfred chief operating officer Mark Stebbings said.

“We look forward to working with Scientific Games to bring exciting sports betting experiences to players in Colorado.”

In February, Betfred also selected Scientific Games to provide retail and digital sports betting solutions in support of its new partnership with the Wind Creek Casino in Bethlehem, Pennsylvania.

Scientific Games’ senior vice president sportsbook digital for Scientific Games, Keith O’Loughlin, added: “Betfred are a well-respected and successful UK operator and we are excited to partner with them as they build their expansion plans in the US.

“We are committed to set our customers up for long term success in regulated markets, and we’re excited to showcase our product and service capabilities in two US states with Betfred.”

The extension marks the second major US announcement for Betfred this week, with the bookmaker’s US arm having also entered into a new partnership with NFL franchise the Denver Broncos.