Indiana’s sports betting market broke both turnover and revenue records again last month, though online GGR fell despite the rise in bets coming through the channel.
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The data will be updated monthly following the official release of figures from the Indiana Gaming Commission.
Overall, licensed bookmakers made revenue of $12.9m from turnover of $170.8m in January, with these numbers up 7.5% and 5.5%, respectively, on the previous month.
Online sportsbooks continued to take in the most bets, though GGR fell as the odds went in punters’ favour.
Online handle climbed to $123.4m last month, up from $110.6m in the final month of 2019. Revenues, however, fell to $7.1m, from $7.8m in December.
In retail the opposite trend was observed: turnover was down but revenues were up. Retail bookies took in $47.6m, down from $51.2m in December. Of that, they made GGR of $5.1m, a hefty 37.8% boost on the previous month’s $3.7m.
DraftKings-branded Ameristar Casino gained back some of the online market share it had lost the previous month, with its share rising to 65.5% in January, up from 64.8% in December.
Blue Chip Casino, whose online sportsbook is run by FanDuel, saw its share fall slightly to 27.2%, with third-placed French Lick Resort, whose BetRivers site is powered by Rush Street Interactive, grew its share to 8.3%, up from 6.8% in December.
New online market entrant Rising Star Casino, whose online offering is powered by Churchill Down’s BetAmerica brand, failed to make an impact in its first month of launch, taking less than 1% of the market.
When looking at the combined online and retail market, Ameristar and Blue Chip were once again in first and second place, with market shares of 46.8% and 21.9%, respectively.
Horseshoe Hammond Casino, the third-placed operator, grew its market share to 14.0% last month, up from 9.6% in December. It has not yet launched an online offering, though its retail outlet continued to have the highest turnover and GGR of any operator in the state last month.
With the ending of the football season, basketball took over as the most popular sport in the state, accounting for 37.0% of betting activity. Parlay was the second most in-demand sport last month, at 25.1%.
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A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.