Despite taking a record number of bets last month, Iowa’s licensed sportsbooks reported the lowest figure for monthly revenues since the regulated market opened.
iGaming Business and Ficom Leisure are delighted to present the Iowa iGaming Dashboard, providing a monthly breakdown of the latest figures from the Hawkeye State’s regulated gambling market.
The data will be updated monthly following the official release of figures from the Iowa Racing and Gaming Commission.
While online handle rose slightly to $33.8m, up from $33.5m in December, revenues moved in the opposite direction, falling to just $1.4m last month.
This represented a circa 25% drop on the previous month and was the lowest GGR figure for a full month since the regulated market opened in August last year.
Punters were less lucky at retail venues, however, where revenues almost doubled to $1.9m despite handle falling slightly to $24.1m in January, down from $25.8m in December.
William Hill continues to lead the state’s regulated market, though its online market share fell considerably last month. Via its Prairie Meadows partnership, it held 42.4% of the online market in January, down from 60.5% in December.
It gained ground with its Isle Casino Hotel in Waterloo partnership, however, where its share rose to 19.5% last month, from 14.1% the previous month.
Hard Rock Casino, which in December launched an online sportsbook via Gaming Innovation Group (GIG), made the largest online market share gains last month, with its share rising to 6.1%, up from 1.3% the previous month.
Riverside Casino continued to hold second place in the online market, with January’s 11.7% share via its Bet.Works-operated online sportsbook a slight improvement on the 11.2% of the previous month.
Taking both the online and retail market into account, William Hill remains the market leader with 31.4% (21.4% via Prairie Meadows, 10% via Isle Casino) but its nearest competitors are growing their market shares – despite not yet offering online sportsbooks.
The Diamond Jo casino in Worth, which is powered by FanDuel, almost doubled its market share last month, rising to 13.8% from 7.6% in December.
Third-placed Ameristar II saw its share rise from 12.9% in January, up from 8.6% the previous month.
Ficom Leisure also provides monthly figures on New Jersey in the New Jersey iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.
It also provides quarterly figures, available via iGamingBusiness.com, on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.
A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.