OpenBet

28th September 2021

IMG Arena owner Endeavor to acquire OpenBet from Scientific Games

Scientific Games has agreed to divest its sports betting division OpenBet to global talent and media agency holding company Endeavor Group for $1.20bn. Endeavor, which…

9th May 2019

Selling the new OpenBet

SG Digital chief commercial office Steve Schrier explains how the sports betting industry’s shift to target casual bettors has contributed to OpenBet’s overhaul. Steve Schrier,…

9th May 2019

The pricing is right

The acquisition of Don Best Sports has provided Scientific Games with a wealth of US trading and pricing experience, which could give it an extra…

9th May 2019

OpenBet: the revamp

Bringing OpenBet’s technology up to date and expanding the range of services it offers was a huge undertaking. As senior vice president of sportsbook and…