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Tipico partners Century for Colorado launch


German sports betting operator Tipico will launch sports betting in Colorado, after striking a ten-year partnership with Century Casinos.

Tipico will follow Circa Sports and Bet365 as the third partner of Century, which has already obtained a master license to operate in the state. It will now need to obtain a licence of its own before it can launch in Colorado.

It will be the second US state in which Tipico will launch, after the operator received conditional approval to launch sports betting in New Jersey from the New Jersey Division of Gaming Enforcement last month.

“Tipico is thrilled to partner with Century Casinos, a highly respected name in North American casino entertainment, to bring our fully mobile sports betting experience to Colorado and introduce sports fans throughout the state to our brand and proprietary technology,” Adrian Vella, managing director of Tipico’s US business, said.

Tipico will pay a one-time market access fee to Century, plus a minimum annual revenue guarantee and a percentage of net gaming revenue. 

“We are very excited to be partnering with Tipico Sportsbook, one of the top sports betting companies in the world, and we look forward to a long and prosperous relationship,”  Erwin Haitzmann and Peter Hoetzinger, co-chief executives of Century Casinos, said.

“The Colorado Division of Gaming has done an excellent job launching Sports Betting and we believe Colorado will be an ideal market for Tipico as they continue their expansion and growth in the United States.”

Tipico’s own technology will power its sports betting offering, but it has chosen Scientific Games’ OpenGaming product suite to supply its online gaming offering

Earlier today, the operator announced that it had received one of the first licences to operate online gaming in its native Germany. Tipico is one of 15 operators to receive a licence alongside GVC, Bet365 and Novomatic’s Admiral Sportwetten. Operator association the Deutscher Sportwettenverband hailed the issuance of licences as a “historic day” for Germany.